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The New York Times Calls It Quits With Apple News

DATE POSTED:June 29, 2020

The New York Times (NYSE: NYT) announced today that it is breaking off its partnership with Apple (NASDAQ: AAPL) News and will no longer supply the company with articles. Effective Monday, stories from the Times will no longer appear in the curated feed of the Apple News app, making it the highest-profile publishing partner to abandon Apple. 

The Times has recently focused on adding new subscribers to its rolls and feels that the current partnership with Apple doesn't give the company a way to directly connect with readers or foster relationships that could eventually result in future subscribers. By concentrating its efforts on driving the audience directly to its website and mobile app, the Times is hoping it will result in paying customers who will help "fund quality journalism." 

Image source: Apple.

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