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Ford's SUVs Are Powering Sales Gains in Europe

DATE POSTED:November 14, 2017

Ford Motor Company (NYSE: F) said that its sales in Europe rose 5.4% in October, as strong SUV sales helped offset still-tight supplies of the all-new Fiesta. 

It was Ford's first monthly sales gain in the Old World since May. The Blue Oval's sales in Europe have sagged as it has worked to ramp up manufacturing of the all-new Fiesta, its biggest seller in the region. But in October, it was able to more than keep pace with big rival Volkswagen AG (NASDAQOTH: VLKAY), which reported a slight year-over-year decline in European sales for its namesake VW brand. 

The Ford Kuga is the European-market twin of the Escape. Like the Escape, the Kuga was refreshed for 2017. Sales have recently been strong. Image source: Ford Motor Company.

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